Audience Research

 Audience Research

Following considerable research, I have decided to aim my short film at a teenage target audience. This is because of several factors, chief among them being that as teenagers have notoriously low attention spans, presenting a five minute short film to them stands a better chance of succeeding than presenting it to a more adult audience. This also enables for more cynical humour (my speciality) to be implemented into my screenplay as such a decision resonates more with teenage audiences than anyone else.

Adult audiences also often search for deeper hidden meanings behind a piece of art (as one should, in my eyes), whereas teenagers are more likely to enjoy the ride without thinking critically. Whether this is a ruthless indictment of the comprehension skills of teenagers or simply a reflection on the current standings of stereotypical behaviour is another matter.

Essentially, I’m aiming to make my film appear to a younger demographic akin to my peers (okay, exactly like my peers) as I think that a strange dark comedy will resonate more with them than, say, my parents’ generation or, god forbid, my brother.

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